” The reduction of listening–as an embodied practice–to the quantification and control of the audible spectrum, is, in other words, the history of compression”, – this post is relevant for the discussion about how to store ‘ the analogue’. I would argue that not only the mp3 is an expression of a tendency towards efficiency and making money, – any recording in any format is an expression of an industrial way of thinking. The logic of the recording as a sequence of small bites of information gives us a framework which makes us reproduce an idea of analogue storage as something linear and object like. Storing the analogue becomes an exercise similar to producing a good instead of being a culturally embedded practice, which is open and flexible, allowing for variation, chance and adaptability according to the moment, the use, the participants, etc..